Ready To Start A Profitable Business Venture?
Whether you are trying to start a business, make a blog that is profitable or want to increase your income and perfect your current processes this is for you! This course is the signature courses for Above Average University and will be continuously updated! This course will hold your hand and take you step by step from idea phase to mission and vision creation to website design and marketing strategies for major platforms such as Facebook, Youtube and more!
Whether you are trying to become a full time entrepreneur or a savvy sidehustle professional this is the course for you!
WHAT MAKES THIS COURSE DIFFERENT?
I'm glad you asked!
You are actually getting a bundle deal and it is more than just your normal one course. It is SIX COURSES for the price of one!
When you finish these courses, you will have a comprehensive understanding of the 6 Marketing Pillars Of A Successful Marketing Strategy. You will be able to use this knowledge and tools as your change your product or service or completely pivot. We are constantly adding to our signature package and as a reward for you as we grow you get access to the information!
Week 1: Create Your Transformational Offer
The first step is to determine what your offer is going to be! We will work on creating your offerings and putting a package together so that you can work with people longer, charge them a higher premium and scale your business faster and stronger.
"Danielle was excellent in providing guidance to help me develop a product I am working on for my website. She gave excellent insight on how to reach my audience and build a trusting relationship with them. Danielle's professional recommendations ensured that I was able to focus in on creating the best, and most informative product for my readers!"
- Maya Harris, Co-Founder, Classic City Chic
WEEK 2: CREATE YOUR IDEAL CUSTOMER PERSONA!
Most people when they create their ideal customer persona stop at the demographics. During this course, we will be able to dive deeper and create our customer psychographics and their pain points. After this lesson, you will be surprised that you may have two or three ideal customer personas but you will be able to better market to them.
"I was taught how to create my own high quality graphics and I have not looked back! This was something I use in my 9-5 and on my brand and has totally turned my brand up! Danielle has been such a pleasure to work with! Her keen strategic eye and charismatic personality are forces to be reckoned with. She helped me put some of my ideas to paper and I was able to develop my social media strategy with her guidance. "
- Dominique Lyric Robinson, Founder, Lyrics By Lyric
WEEK 3: AUTOMATION SYSTEM!
In order to scale, you have to start putting certain things on automation and use automation tools. Here we dive into the tools that are popular as well as some cheaper alternatives. By the time you are done with this, you will have constructed your customer's journey from seeing you on an ad or post (stranger) to becoming a fan, referral agent, and paid customer.
- Jasmine, Founder, Black Match Made
WEEK 4: MARKETING MUST HAVES
Now that you have created your automation system, it is very important that platforms have a marketing strategy as new eyes will be coming to you daily. We want to ensure that when people come to your platforms, they have enough information to know, like and trust you enough to become a paid customer, a referral agent or a fan.
Included In This Week:
Are You Ready To Start Your YouTube Channel?
Youtube is a great source for content creation. You can use it to house your previous speaking engagements, become an expert teacher in a certain topic, vlog and become an influencer by promote different businesses.
I currently use YouTube to do all of the above and you can too! YouTube can be a lead generator to your business and help to attract your ideal customers.
You hear from everyone around that you should create a LinkedIn account. Once you do, it can be overwhelming on how to find your voice and grow your network. Chances are, your ideal target, company sponsors and business partners are on LinkedIn. Let me show you how to find your voice, make connections with your target and use LinkedIn as a lead generator for your business or professional brand!
Whether you are an entrepreneur or a corporate professional you can utilize LinkedIn for your needs. These strategies will show you my exact system for increasing traffic to my site, gaining new clients, and speaking engagements.
Digital Marketing is HERE TO STAY! It is not going anywhere and it is best you get a strategy in place so you know what to do everyday and do not feel like you are waisting your time. Come with me and let's create a strategy for your business on social media that will allow you to track your success, run marketing test and build your brand!
Instagram is a space that you can really use to find new people, new connections and catapoult your brand. In this course we go over Instagram Must Haves as well as give you a 30 Day Content Calendar.
"I came to Danielle with a plethora of ideas and little direction. Sometimes the hardest part to launching a brand is knowing where to start. Danielle offered great tips on how to create a streamlined process for my product. She suggested innovative ways to get my brand off the ground and visible to a wider audience. Along with great marketing strategies, she can tell you how to up your personal game by offering some amazing advice about your resume. She'll show you how to better incorporate your skills and talents and ways to really make yourself marketable. Her energy and spirit are infectious. If you're looking to have a real conversation about your goals and how to achieve them, Danielle is a woman you need to meet!"
- Danielle E, Account Coordinator
WEEK 5: EMAIL MARKETING
Are You Ready To Take Control Of Your Email Marketing?
Email marketing is all the rave and you hear about it just about every day on social media. During this course we are going to focus on connecting your mailchimp account to your website and facebook, create lists, create freebies and create a welcome sequence. We will also focus on different strategies for selling to your lists and communicating with them efficiently.
"Danielle, is AMAZING to say the least!!! If you are looking for someone to assist, better yet walk you through all of your marketing and technology needs for your business.... She is your girl. I love her concise style of teaching and patience to guide your vision. Melanin Business offers so many tools to support you!!! Take advantage, and thank me later!!!!"
- Brittany Winestock, Founder, The Nursing Studio
Week 6: Affiliate Marketing
Ready To Start Monetizing Your Blog, Brand, and Social Media Presence?
Are you tired of watching everyone else get brand partnerships, affiliate links, free stuff and paid to post? If you struggle with taking your brand to the next level, this course is for you!
In this course we will walk you step by step so that you can pitch your brand for sponsors and partners, access to over 8 sponsorship platforms, create your media kit and gain free items! How cool is that?
Hey there! I’m Danielle. I am an international marketing strategist, history buff, and the blogger behind Average Black Girl. On my site I teach women and women to build successful online blogs and businesses.
I blog about faith, lifestyle and fashion on my lifestyle blog called Danielle A Mitchell.
My expertise lies in marketing strategies as well as vlogging, traveling, and seizing the moment to find partnerships in every opportunity.